![]() ![]() Such comparisons are not strictly wrong, given some of the similarities between Chinese and other social media channels, but they also are not sufficient to capture the breadth of what platforms such as WeChat can offer. It is not uncommon to hear Chinese social media described in the context of international social media – for example, “WeChat is the Facebook of China”. How does WeChat differ from other social media channels? However, companies can have up to two Official Accounts if it makes sense for their aims. It is important to note that an Official Account cannot be changed to another type once opened. ![]() This type of account can be opened by overseas companies after undergoing an account verification process, provided the company has a business licence in China. Examples include managing contacts and accessing lists of chats and calls on WeChat. Service accounts are only allowed to push four messages, each containing up to eight articles, to their followers per month.Ī Service Account also comes with access to WeChat’s API library, which can be used to build in additional functionality to its service offerings. The trade-off is a limitation in content functionality compared to the Subscription Account. This is the best option for companies interested in using WeChat to offer services like e-commerce and customer support. The second type of Official Account is the Service Account. To open this type of account as an overseas company, a Chinese registered branch or partner is needed. Importantly, a Subscription Account allows companies to push one message per day to their followers, which acts as a notification that can contain up to eight articles. It is best suited for companies that are concerned with content marketing on WeChat.Ĭompanies with a Subscription Account can be followed directly by users interested in the content they produce. What are the types of WeChat Official Account?Īlthough there are technically three, we will discuss the two most common and relevant WeChat Official Account types. ![]()
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